Canon EMEA sustainability programme

Under our three key themes, we are supporting both EMEA-wide and country specific projects. We encourage our national sales organisations to support initiatives that help them engage with and enrich society. The sustainability programme was launched in 2015 and we are continuing to develop projects under the themes. Some examples are shown below and more will be added as they are rolled out.

Enabling young people to grow their creative skills and make their voice heard
Showing low-carbon leadership
Supporting societal needs via Canon technology and solutions

Enabling young people to grow their creative skills and make their voice heard

We believe that the continuing sustainable development of both Canon and society depends on engaging and supporting young people. Under this programme, Canon is investing in the future of young people by providing them with the motivation, support, expertise and tools to thrive in the future.

The theme embraces a range of activities, both originated by Canon and in partnership with other organisations that offer young people opportunities to learn and develop – whether in school, at university or already starting out in their working life. Initiatives under this theme help students and young people to learn more about using imagery, photography, film, mixed media etc. by giving them exciting hands-on experiences. From researching and telling a story that inspires them to developing their career by learning from a Canon Ambassador professional photographer, we want to ignite their interest in creative industries and inspire their future career.



Canon Young Creators

Canon offered young creators at selected UK schools and colleges the chance to learn about telling stories using the power of images, in a continuous learning process between March and July 2015, ending with a finals event at Canon in July.

Organised in collaboration with the Ideas Foundation, Canon sent both employee volunteers and creative industry professionals into schools to talk to students and give them advice. Students worked in groups or individually to tell a story about one of the following and think about how they would share the story with their target audience:

  • An experience in your home city that inspires you;
  • Someone that has affected your life in a positive way;
  • Something that annoys you and you wish you could put right.

A video of the finals event can be viewed here.

Out of 130 students, 20 students in nine groups were short-listed to present at the finals event. Judges included Nigel Taylor – European Corporate and Marketing Communications Director, and Simeon Quarrie – professional photographer and Canon Explorer. The students delighted the judges by delivering amazing ideas and smart use of images. The winning group came from Great Yarmouth high school and their story was about raising awareness about domestic violence faced by teenage girls.

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Creative Media Camp 2015

Under a partnership between Canon and the Ideas Foundation 30 students aged 14-19 years, who are interested in creative industries, took part in an exciting five-day creative media camp. Their task was to:

“Tell us what the future of imaging will be like. How will young people like you capture and share ‘moments that matter’? Create a concept for a new ‘start-up’ based on this idea.”

Canon brought in creative industry professionals to mentor and inspire the students as they built up their ideas, and provided equipment to help them design, film and prepare their ideas for presentation. Each day included workshops and activities to help the students to pitch their ideas to the judges on the final day.

The final work of the students was a great success. The opportunity these talented students received during the camp to work closely with industry professionals helps them grow their skills and possibly consider a career path into the creative industry. This matches with Canon’s aim to continue supporting young and talented people to reach their full potential.

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Project Miraisha

In Emerging Markets, Canon is helping local people to establish careers in photography and print. Since December 2014, Canon has facilitated three workshops in Kenya, led by world renowned photojournalist and Canon Master Gary Knight.

Each free week-long workshop was attended by ten photographers from across East Africa. Through classroom learning, one-to-one training by Gary, hands-on application and evening lectures by established Kenya-based photographers, the workshops inspired and developed the students’ ability to tell powerful stories that matter to them through their cameras.

With the support of local partners, Canon is using its core imaging skills to help local people develop livelihoods in professional photography or print. Already some of the workshop students have had their work published locally and abroad.

What does Project Miraisha mean? Miraisha is the combination of the Japanese word ‘mirai’ meaning ‘future’ and the Swahili word ‘maisha’ meaning ‘livelihood or life’.

Watch the video about Canon’s photography workshops in Kenya and see some of the students’ stories here .

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Showing low-carbon leadership

For many years, Canon has focused on reducing carbon emissions from the product lifecycle – and to help customers reduce their carbon emissions. Now we are looking to support projects that promote innovation aimed at wider carbon reduction in homes and cities. Information on two projects under this theme is provided below.


Project Home 2025

Canon has supported research into Home 2025, a project organised with The Climate Group. The study looks into the potential carbon reduction possible at the level of the home through more mobile and home working patterns, which reduce the need for office space and commuting. Results so far indicate that significant reductions may be achieved through the introduction of new technology and influenced by new business models and demographic change. Canon facilitates this transition to mobile & home working and related carbon reductions through its technology and solutions for mobile and remote working. The full report can be downloaded here.

Raising awareness through the Good Planet Foundation

Canon has worked with Canon Master Yann Arthus Bertrand and the Good Planet Foundation to facilitate awareness of climate change. Canon printed a selection of Yann Arthus’s celebrated images from the “60 Solutions against climate change“ for display at the official opening of the 2015 United Nations Climate Conference (COP 21) in the French Palais de L’Elysée on 10 September. Next, the exhibition will be shown during the Climate conference at the Grand Palais in Paris from 4-10 December 2015. To view the “60 Solutions” book by Yann Arthus Bertrand click here

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Supporting societal needs via Canon technology and solutions

Around the EMEA region Canon has longstanding relationships with local partners that focus on meeting the needs of society such as humanitarian aid and nature protection. On top we have launched a programme to enable local partners to benefit from Canon’s technology, solutions and skills sets for their organisation and in their societal programmes.


Red Cross

Canon has worked with the Red Cross for many years, donating to support their work following disasters and, in Europe, funding programmes for disadvantaged young people and their families with16 Red Cross organisations in Europe. Going forward, we are asking our European country teams to work directly with the Red Cross society in their country to develop projects that use Canon’s technology to support society. Further information will be posted when available.


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