What inspired you to pursue photography as a career?
"There was always something about photography that I found interesting. When I was younger I was always shooting hiking trips with a very simple point-and-shoot camera. I was clueless then but always wanted to capture my friends a little bit differently. My friend's father, who was a photographer, was the first person to notice my photos and told me I had an eye for it."
What is the best lesson you have learnt during your career so far?
"If you work hard and play fair, you will succeed."
What drives your creative ideas?
"The best time to figure out something creative is when you don't have jobs. That is when I relax and think about doing something new."
How has Canon technology helped you to shoot your projects?
"I've been with Canon since the beginning of my career and it has never let me down. On those rare occasions when I, for example, needed to clean the camera urgently, the Canon Professional Services support network does a great job. The newest technologies are helping me to finish my job faster and better."
Why do you think the Canon Ambassadors Programme is important and what do you hope to achieve by being a part of it?
"I remember when Canon launched the Ambassadors Programme – I was checking Ambassadors' profiles and admired their work. I am really honoured to have become part of the great group of professionals. This isn't only a validation of my work but also Canon's support of some of my projects means I can focus on doing what I do best. I also value the opportunities of knowledge sharing between the photographers in the forms of lectures and workshops. I hope that with Canon's support, I can continue realising my ideas and also to contribute in any way I can."
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Website: samovidic.com