From capturing the latest in high street chic to the finest haute couture

Canon has been a long standing supporter of the world of fashion


Canon's sponsorship activities span across Europe, Middle East and Africa. Our current sponsorship portfolio spans a broad range of social, cultural and sporting activities. Discover more about our sponsorships below

Canon Fashion

This year sees our continued support for London, Paris, Milan and Moscow Fashion Weeks as Official Sponsor of London Fashion Week and London Fashion Weekend, Official Imaging Partner to the British Fashion Council, Principal Sponsor of Milan Fashion Weeks and a Key Sponsor of Paris Fashion Week, Professional photo partner of Mercedes Benz Fashion Week; events which see top designers display their latest collections and visitors discover the season’s new trends.

London Fashion Week

14th – 18th September
Canon is Official Sponsor of London Fashion Week and Official Imaging Partner for British Fashion Council.


Mercedes- Benz Russian Fashion Week

18th – 22nd October
In 2011 Canon became an professional partner for Mercedes- Benz Russian Fashion Week which is the key event in the Russian fashion industry and the largest Fashion Week in Eastern Europe.


Vodafone London Fashion Weekend

20th – 23rd September
This year, Canon became an official sponsor of Vodafone London Fashion Weekend which is London’s most exclusive designer shopping experience.


Paris Fashion Week

25th September – 03rd October
Since 2006 Canon has been Key Sponsor for The Fédération Française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode which is the executive body of Paris Fashion Week.

Milan Fashion Week

19th – 25th September
Canon remains the main sponsor of both Milano Moda Donna and Milano Moda Uomo since 2006.